MMPRC launches the “Story of Maldives” Campaign 2017/2018

MMPRC officially launched the “Story of Maldives” campaign 2017/2018 today. The “Story of
Maldives” is a sponsored integrated marketing campaign planned for execution for the
years 2017 and 2018. This campaign will consist of never before seen activities undertaken
by MMPRC as well as many co-creation, guerilla marketing and online based elements.
The campaign is aimed to create a powerful emotional connection and love towards the
Maldivian culture and people which no direct/indirect competitor can lay claim to
The various components of this campaign that will be integrated and interlinked are
intended to convey, untold as well as popular cultural stories of the Maldives, its people,
adventures, music, traditional games and our natural assets to visitors/public in a creative
process, which includes their active engagement and contribution.
This campaign will consist of 15 integrated components:

● Stories of Maldives – Dhivehi Vaahaka (Online Video Series with a Local Partner)
● Memoirs of Maldivians – Dhivehinnge’ Dhulunn (Online Video Series with a Local
Partner)
● Adventures of Maldives – Dhivehi Aahitha (Facebook Competition)
● Children of Maldives – Leynaaru (Online Video Series with a Local Partner)
● Melodies of Maldives by Nashid’s Children (Nish, Nash and Izy) – Dhivehi Raagu
(Facebook Competition)
● Games of Maldives – Dhivehi Kulhivaru Vaahaka (Online Video Series with a Local
Partner)
● Personal Travel Experiences – Magey Dhathuru (Facebook Competition)
● Sandbank Futsal Match Video Shoot (Partnership with FAM)
● Creative Live Marketing Events
● Destination Video 2017
● Desktop Calendar Wallpapers
● Expansion of Social Media Presence
● Celebrity Press Trips
● Mobile Game App Development (Partnership with a mobile game developer)
● Merchandising Partnership (Phone Cover Creation with a local partner)